Hamza El Bouhmadi is a social commerce/ecommerce expert who previously worked at TikTok and Amazon. At TikTok, Hamza worked as an Acquisition and Business Development Manager for TikTok Shop. At Amazon, Hamza was a Pan-EU Account Executive for Amazon Ads. In this podcast, we talked about the differences between Amazon and TikTok, the growth potential of live commerce, the role of AI in content creation and much more.
Time Stamps:
0:00 - Hamza's Career Journey and Early Interests
2:11 - Amazon vs. TikTok: Different Roles in the Customer Journey
5:09 - TikTok As A Social Commerce Platform
7:14 - Brand Receptivity to Amazon and TikTok
10:51 - Youth Culture and Media Formats
22:19 - Cross-Platform Marketing and Creator Strategy
27:07 - The Potential of Live Commerce
31:06 - Creator-Led Brands and Live Shopping
39:46 - AI in Content Creation and Social Commerce
42:18 - Future Trends and Final ThoughtsÂ