Terri Linder is Co-founder and Head of Creators at enara, a creator commerce platform. In this podcast, we discussed Terri's career in the media and tech, including roles at Deloitte, Sony Pictures, Google, and YouTube, where she was Head of Creator & Music Strategy & Operations at YouTube. We talked about the evolution of the creator economy as creators become more professional, new forms of content are emerging, and technology is changing how we buy and sell products.
Terri is the Co-Founder and Head of Creators at enara, the dedicated shopping partner, coach and business guru for video content creators and influencers. Terri is also a mindset and business coach for creators. Previously, Terri spent several years at Google and YouTube, where she was most recently Head of Creator & Music Strategy & Operations at YouTube.
Time Stamps:
0:00 - Terri's career journey
3:46 - The Evolution of the Creator Economy
9:07 - Brand-Creator Relationships
11:20 - Enara, The Creator-Commerce platform
16:45 - Targeting Creators and Product Categories
20:56 - Creator Strategy and Platform Dependency
31:04 - The Future of Creator-Led Brands