Tony Barr has had decades of marketing experience working in senior executive roles at places like Unilever, Pepsi, Wendy's and Meta. We discussed his journey and insights on modern marketing - data, creativity, AI, understanding customer motivations, and much more. We also talked about the rise of creator-led brands and the role of cultural relevance in successfully creating & selling products.
Time Stamps:
0:00 - Intro to Tony Barr - working at Unilever, Pepsi, Meta, Wendy's and more!
2:37 - The Evolution of Marketing
6:01 - The Expansion of American QSR in Europe
13:12 - Connections between brands and culture
16:43 - A Framework for Mid-Sized Brands
21:35 - The Emergence of creator-led brands
28:07 - The Future of Marketing & AI
31:34 - Conclusion and Final Thoughts